Thursday, January 10, 2008

An Expert in Agricultural Blogging

What better person for me to get agricultural blogging infomation from than an expert in the field. That is exactly what Chuck Zimmerman is, an expert in the field of agricultural blogging. I had the opportunity to interview Chuck and gain insight as to what he does and how it has impacted agriculture journalism.
Zimmerman explained to me that “There are a lot different things that I do” in the broad spectrum of his career as an agriculture journalist. With a broadcasting background, he started his blogging Career with Agwired.com at the end of 2004. Since then he has started his own company called ZimmComm. ZimmComm is essentially a company that creates and manages blogs and pod casts for clients. His company currently manages 21 blog sites, 6 of which are his own. In addition to that, he manages 9 pod casts, 3 of which are his own. He also does a fair amount of consulting and training for companies interested training their own employees on blogging.

I asked Zimmerman how he feels about the criticism and questioning of whether or not blogging is a legitimate source of journalism. He explained to me that initially they question the legitimacy of blogging. However upon reviewing his website they come to realize and respect blogging as "real" journalism. Zimmerman reveals that the value in his blogging business is that it allows him to directly communicate with the customer. He adds that "you don't need to use a newspaper or a radio or a television to communicate with the work. It is important to not that Zimmerman writes from a news perspective rather than from a personal perspective as many bloggers do.

Since 2004, Zimmerman has blogged almost every major Agriculture related event or conference. Some of these include the Indy 500, Country Music Festival, Farm Progress, Beltwide Cotton Conference, Florida Citrus Expo and World Dairy Expo. He had the opportunity to meet and interview celebrities at the National Bio Diesel Conference some of which were Willie Nelson, Luke Perry and Larry Hagman.

For all of you facebookers, Zimmerman has a group on there for farm podcasters and agri bloggers so check it out!

1 comment:

M.Lakshmanan said...

Blogging on agriculture is a part of agricultural extension.Internet is potential tool in concept promotion.